Market Share by Top Websites

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Mobile Theory in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Arts & Entertainment, Internet & Telecom and 47 other categories.

2 Mobile Theory is leading in Games, Programming and Construction & Maintenance.


1 Adknowledge is leading in most countries, including United States, United Kingdom, Netherlands, Portugal and 10 other countries.

2 Mobile Theory is leading in Ukraine, India and Hungary.