Market Share by Top Websites

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Mobile Theory in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Internet & Telecom, Arts & Entertainment and 55 other categories.

2 Mobile Theory is leading in Construction & Maintenance and Programming.


1 Adknowledge is leading in most countries, including United States, France, Indonesia, Spain and 4 other countries.

2 Mobile Theory is leading in Malaysia.