Market Share by Top Websites

1 Open AdExchange is leading in Top 100K Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Arts & Entertainment, Internet & Telecom and 42 other categories.

2 Open AdExchange is leading in Real Estate, Music & Audio, Newspapers, Jobs & Employment and 11 other categories.


1 Adknowledge is leading in most countries, including United States, United Kingdom, Canada, France and 10 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Sweden, Norway and 2 other countries.