Market Share by Top Websites

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Internet & Telecom, Arts & Entertainment and 44 other categories.

2 Open AdExchange is leading in Music & Audio, Real Estate, Newspapers, Sports and 11 other categories.

Geography

1 Adknowledge is leading in most countries, including United States, United Kingdom, Indonesia, Thailand and 7 other countries.

2 Open AdExchange is leading in Denmark, Norway and Sweden.