Market Share by Top Websites

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Arts & Entertainment, Internet & Telecom and 46 other categories.

2 Open AdExchange is leading in Shopping, Travel, Real Estate, Music & Audio and 12 other categories.


1 Adknowledge is leading in most countries, including United States, Russia, France, India and 6 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Romania, Germany and one other country.