Market Share by Top Websites

1 Open AdExchange is leading in Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Arts & Entertainment, Internet & Telecom and 46 other categories.

2 Open AdExchange is leading in Shopping, Travel, Real Estate, Music & Audio and 12 other categories.

Geography

1 Adknowledge is leading in most countries, including United States, France, Peru, Bolivia and 5 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Thailand and India.