Market Share by Top Websites

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Internet & Telecom, Arts & Entertainment and 46 other categories.

2 Open AdExchange is leading in Shopping, Travel, Music & Audio, Newspapers and 12 other categories.

Geography

1 Adknowledge is leading in most countries, including United States, India, United Kingdom, Australia and 17 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden, Canada and 4 other countries.