Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Arts & Entertainment, Internet & Telecom and 39 other categories.

2 Optimatic is leading in Games, News & Media, Online, Software and 17 other categories.


1 Optimatic is leading in most countries, including United States, Israel, Mexico, Canada and 26 other countries.

2 Adknowledge is leading in India, United Kingdom, Spain, Australia and 12 other countries.