Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Arts & Entertainment, Internet & Telecom and 39 other categories.

2 Optimatic is leading in Games, News & Media, Video Games, Online and 18 other categories.


1 Optimatic is leading in most countries, including United States, Israel, Venezuela, Algeria and 24 other countries.

2 Adknowledge is leading in Russia, United Arab Emirates, Mauritius, Korea Republic and 2 other countries.