Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Adknowledge is still behind Optimatic in all market share segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Arts & Entertainment, Internet & Telecom and 42 other categories.

2 Optimatic is leading in Games, Video Games, TV & Video, Online and 3 other categories.


1 Optimatic is leading in most countries, including United States, United Kingdom, Israel, Canada and 6 other countries.

2 Adknowledge is leading in Netherlands, Portugal, Viet Nam, Turkey and 5 other countries.