Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Internet & Telecom, Arts & Entertainment and 38 other categories.

2 Optimatic is leading in Games, News & Media, Online, Software and 18 other categories.


1 Optimatic is leading in most countries, including United States, Canada, Israel, Venezuela and 24 other countries.

2 Adknowledge is leading in India, United Kingdom, Poland, Australia and 12 other countries.