Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Internet & Telecom, Arts & Entertainment and 42 other categories.

2 Optimatic is leading in Games, Video Games, TV & Video, Online and 5 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Israel, Poland, Canada and 7 other countries.

2 Adknowledge is leading in United Kingdom, Indonesia, Thailand, Tanzania and 4 other countries.