Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 59 other categories.

2 Adknowledge is leading in Finance, Online Marketing, Career & Education, Financial Management and 24 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Romania, Norway and 36 other countries.

2 Adknowledge is leading in United States, Egypt, South Africa, New Zealand and one other country.