Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 40 other categories.

2 Adknowledge is leading in Finance, Health, Online Marketing, Marketing & Advertising and 25 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Russia and 18 other countries.

2 Adknowledge is leading in United States, Indonesia, Thailand, Tanzania and 4 other countries.