Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adkontekst is clearly lagging behind, losing to Criteo Publisher Marketplace in all segments.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, People & Society, Arts & Entertainment and 222 other categories.

2 Adkontekst is leading in Nutrition, Winter Sports, Archives and Education & Resources.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including Japan, France, United States, Russia and 196 other countries.

2 Adkontekst is leading in Poland.