Market Share by Top Websites

1 Adkontekst is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DirectRev is clearly lagging behind, losing to Adkontekst in all segments.

Websites Categories

1 Adkontekst has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Web Hosting and 154 other categories.

2 DirectRev is leading in TV & Video, Movies, Computer & Electronics, Software and 13 other categories.


1 DirectRev is leading in most countries, including United States, India, France, Indonesia and 60 other countries.

2 Adkontekst is leading in Poland, United Kingdom, Germany, Russia and 23 other countries.