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Adkontekst is leading in Top 1M Sites and The Entire Web.
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DoubleClick DART is leading in Top 10K Sites and Top 100K Sites.
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Adkontekst has better usage coverage in more websites categories. Including Vehicles, Lifestyle, Arts & Entertainment, Games and 17 other categories.
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DoubleClick DART is leading in News & Media, Law & Government and Reference Materials.
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DoubleClick DART is leading in most countries, including United States, China, Brazil, Taiwan and 42 other countries.
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Adkontekst is leading in Poland, Ukraine, Pakistan, Turkey and 5 other countries.