Market Share by Top Websites

1 Adkontekst is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to Adkontekst in all segments.

Websites Categories

1 Adkontekst has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Web Hosting and 98 other categories.

2 DoubleClick DART is leading in News & Media, Adult, Religion & Spirituality, Health and 86 other categories.

Geography

1 DoubleClick DART is leading in most countries, including United States, Brazil, China, Serbia and 80 other countries.

2 Adkontekst is leading in Poland, Germany, United Kingdom, Ukraine and 14 other countries.