Market Share by Top Websites

1 Adkontekst is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick DART is leading in Top 10K Sites.

Websites Categories

1 Adkontekst has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Web Hosting and 100 other categories.

2 DoubleClick DART is leading in News & Media, Adult, Health, Computer & Electronics and 80 other categories.

Geography

1 DoubleClick DART is leading in most countries, including United States, Brazil, China, Serbia and 89 other countries.

2 Adkontekst is leading in Poland, United Kingdom, Germany, Ukraine and 15 other countries.