Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adkontekst is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 Adkontekst has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Web Hosting and 105 other categories.

2 Rubicon Project is leading in News & Media, Chats & Forums, Travel, Accommodation & Hotels and 83 other categories.


1 Rubicon Project is leading in most countries, including United States, France, Japan, Spain and 156 other countries.

2 Adkontekst is leading in Poland, Lithuania, Macedonia, Gibraltar and one other country.