Market Share by Top Websites

1 Adkontekst is leading in Top 1M Sites and The Entire Web.

2 Yahoo Ad Exchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 222 other categories.

2 Adkontekst is leading in Food & Drink, Cooking & Recipes, Nutrition, Classifieds and 5 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, India and 142 other countries.

2 Adkontekst is leading in Poland, Slovenia, Iceland and Rwanda.