Market Share by Top Websites

1 Adkontekst is leading in Top 1M Sites and The Entire Web.

2 Yahoo Ad Exchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Web Hosting and 201 other categories.

2 Adkontekst is leading in Food & Drink, Cooking & Recipes, Chats & Forums, Humor and 14 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including Brazil, United States, Canada, United Kingdom and 147 other countries.

2 Adkontekst is leading in Poland, Luxembourg, Ireland, Réunion and 12 other countries.