1
Yahoo Ad Exchange is leading in Top 100K Sites and The Entire Web.
2
In terms of market share, Adkontekst is clearly lagging behind, losing to Yahoo Ad Exchange in all segments.
1
Yahoo Ad Exchange has better usage coverage in more websites categories. Including Science & Education, Computers Electronics & Technology, Arts & Entertainment, Community & Society and 14 other categories.
2
Adkontekst is leading in Vehicles, Lifestyle, E-commerce & Shopping, Home & Garden and one other category.
1
Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, United Kingdom and 79 other countries.
2
Adkontekst is leading in Poland, Georgia, Kyrgyzstan, Senegal and one other country.