Market Share by Top Websites

1 Adkontekst is leading in Top 1M Sites and The Entire Web.

2 Yahoo Ad Exchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 221 other categories.

2 Adkontekst is leading in Food & Drink, Cooking & Recipes, Nutrition, Classifieds and 4 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, Indonesia and 125 other countries.

2 Adkontekst is leading in Poland, Norway, Lithuania, Burundi and 2 other countries.