Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adkontekst is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, News & Media, Marketing & Advertising, Shopping and 190 other categories.

2 Adkontekst is leading in Arts & Entertainment, Internet & Telecom, People & Society, Web Hosting and 20 other categories.

Geography

1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 99 other countries.

2 Adkontekst is leading in Poland, Ireland, Slovakia, Bangladesh and 4 other countries.