Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adkontekst is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Shopping, News & Media and 196 other categories.

2 Adkontekst is leading in Arts & Entertainment, Internet & Telecom, People & Society, Web Hosting and 19 other categories.

Geography

1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 100 other countries.

2 Adkontekst is leading in Poland, Belgium, Ireland, Bangladesh and 5 other countries.