Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adkontekst is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Marketing & Advertising, News & Media and 200 other categories.

2 Adkontekst is leading in Arts & Entertainment, Internet & Telecom, Web Hosting, Humor and 17 other categories.

Geography

1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 96 other countries.

2 Adkontekst is leading in Poland, Tunisia, Kenya, Maldives and 4 other countries.