Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adkontekst is still behind Yandex Direct in all market share segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Marketing & Advertising, News & Media and 200 other categories.

2 Adkontekst is leading in Arts & Entertainment, Internet & Telecom, Web Hosting, Humor and 16 other categories.


1 Yandex Direct is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 96 other countries.

2 Adkontekst is leading in Poland, Ireland, Nigeria, Costa Rica and 2 other countries.