Market Share by Top Websites

1 AdLantis is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etology is clearly lagging behind, losing to AdLantis in all segments.

Websites Categories

1 AdLantis has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Shopping and 96 other categories.

2 Etology is leading in Adult, People & Society, Movies, Fashion & Modeling and 7 other categories.


1 AdLantis is leading in most countries, including Japan, United States, Taiwan, Russia and 54 other countries.

2 Etology is leading in Egypt, Iran, Greece and Croatia.