Market Share by Top Websites

1 FirstImpression is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdLightning is clearly lagging behind, losing to FirstImpression in all segments.

Websites Categories

1 FirstImpression has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Computers Electronics & Technology, Science & Education and 19 other categories.

2 AdLightning is leading in Vehicles.

Geography

1 FirstImpression is leading in most countries, including United States, Japan, Russia, United Kingdom and 151 other countries.

2 AdLightning is leading in Latvia.