Market Share by Top Websites

1 ADMAN is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to ADMAN in all segments.

Websites Categories

1 ADMAN has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 62 other categories.

2 Conviva is leading in TV & Video, Finance, Investing, Marketing & Advertising and 10 other categories.


1 Conviva is leading in most countries, including United States, Mexico, Belgium, Canada and 17 other countries.

2 ADMAN is leading in Greece, Cyprus, United Kingdom, Russia and 14 other countries.