Market Share by Top Websites

1 ADMAN is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to ADMAN in all segments.

Websites Categories

1 ADMAN has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 65 other categories.

2 Conviva is leading in TV & Video, Finance, Investing, Marketing & Advertising and 11 other categories.

Geography

1 ADMAN is leading in most countries, including Greece, Cyprus, Canada, Russia and 16 other countries.

2 Conviva is leading in United States, United Kingdom, Belgium, Mexico and 9 other countries.