Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, ADMAN is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 ADMAN has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Internet & Telecom and 39 other categories.

2 DoubleClick AdExchange is leading in Travel, Sports, Tourism, Business & Industry and 37 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Netherlands and 42 other countries.

2 ADMAN is leading in Greece, Cyprus, Serbia, Portugal and one other country.