Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

2 ADMAN is leading in Top 1M Sites.

Websites Categories

1 ADMAN has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 65 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Newspapers and 8 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 30 other countries.

2 ADMAN is leading in Greece, Cyprus, United Kingdom, Russia and 8 other countries.