Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ADMAN is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 ADMAN has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 50 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Health and 36 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 36 other countries.

2 ADMAN is leading in Greece, Cyprus, Russia, Bulgaria and 6 other countries.