Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ADMAN is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, Tourism, Health, Accommodation & Hotels and 54 other categories.

2 ADMAN is leading in News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 41 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 37 other countries.

2 ADMAN is leading in Greece, Cyprus, United Kingdom, Russia and 5 other countries.