Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ADMAN is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, Sports, Business & Industry, Tourism and 52 other categories.

2 ADMAN is leading in News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 47 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 33 other countries.

2 ADMAN is leading in Greece, United Kingdom, France, Italy and 27 other countries.