Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ADMAN is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 ADMAN has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Internet & Telecom and 9 other categories.

2 DoubleClick AdExchange is leading in Travel, Business & Industry, Gambling, Pets & Animals and 2 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, Turkey, China and 50 other countries.

2 ADMAN is leading in Greece, Cyprus, Israel, Slovakia and 6 other countries.