Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

2 Despite its recent growth, ADMAN is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 ADMAN has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 62 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Music & Audio, Accommodation & Hotels and 24 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 35 other countries.

2 ADMAN is leading in Greece, Cyprus, United Kingdom, Slovakia and 3 other countries.