Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ADMAN is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Shopping and 112 other categories.

2 ADMAN is leading in News & Media, People & Society, Social Network, Nursery & Playroom and 19 other categories.


1 Improve Digital is leading in most countries, including Netherlands, Norway, Sweden, Italy and 69 other countries.

2 ADMAN is leading in Greece, Cyprus, Israel, Albania and 2 other countries.