Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ADMAN is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Shopping and 119 other categories.

2 ADMAN is leading in News & Media, People & Society, Social Network, Home & Garden and 20 other categories.


1 Improve Digital is leading in most countries, including Italy, Netherlands, Norway, Sweden and 68 other countries.

2 ADMAN is leading in Greece, Cyprus, Bulgaria, Albania and one other country.