Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ADMAN is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Games, Shopping and 97 other categories.

2 ADMAN is leading in News & Media, Social Network, Nursery & Playroom, Investing and 17 other categories.


1 Improve Digital is leading in most countries, including Netherlands, Italy, Spain, Sweden and 81 other countries.

2 ADMAN is leading in Greece, Cyprus and Kenya.