Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ADMAN is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 124 other categories.

2 ADMAN is leading in News & Media, Social Network, Nursery & Playroom, Home & Garden and 14 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 65 other countries.

2 ADMAN is leading in Greece, Cyprus, Turkey, Albania and 3 other countries.