Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ADMAN is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 123 other categories.

2 ADMAN is leading in News & Media, Social Network, Nursery & Playroom, Home & Garden and 16 other categories.


1 Improve Digital is leading in most countries, including Italy, Norway, Sweden, Netherlands and 66 other countries.

2 ADMAN is leading in Greece, Cyprus, Turkey, Albania and 3 other countries.