Market Share by Top Websites

1 ADMAN is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to ADMAN in all segments.

Websites Categories

1 ADMAN has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 72 other categories.

2 LiftDNA is leading in Online Marketing, Football, Financial Management, Search Engine and one other category.


1 ADMAN is leading in most countries, including Greece, Cyprus, United States, Germany and 19 other countries.

2 LiftDNA is leading in China, South Africa, Thailand, Belarus and 8 other countries.