ADMAN is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
ADMAN has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 61 other categories.
LiftDNA is leading in Relationships & Dating.
ADMAN is leading in most countries, including Greece, Cyprus, Germany, United Kingdom and 9 other countries.
LiftDNA is leading in United States, Sweden, South Africa, Vietnam and 4 other countries.