ADMAN is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
ADMAN has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 67 other categories.
LiftDNA is leading in Relationships & Dating.
ADMAN is leading in most countries, including Greece, Cyprus, Germany, Russia and 13 other countries.
LiftDNA is leading in United States, Chile, Taiwan, Hungary and 7 other countries.