Market Share by Top Websites

1 ADMAN is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lookery is clearly lagging behind, losing to ADMAN in all segments.

Websites Categories

1 ADMAN has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 77 other categories.

2 Lookery is leading in General Merchandise, Beauty & Fitness, Fitness, Graphics & Multimedia Tools and one other category.


1 ADMAN is leading in most countries, including Greece, Germany, Great Britain, France and 39 other countries.

2 Lookery is leading in Taiwan, Iran, Poland and Saudi Arabia.