Market Share by Top Websites

1 ADMAN is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to ADMAN in all segments.

Websites Categories

1 ADMAN has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 64 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Newspapers, Jobs & Employment and 7 other categories.


1 ADMAN is leading in most countries, including Greece, Cyprus, Germany, United States and 23 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Norway and Guatemala.