Market Share by Top Websites

1 ADMAN is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimatic is clearly lagging behind, losing to ADMAN in all segments.

Websites Categories

1 ADMAN has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 66 other categories.

2 Optimatic is leading in Games, Video Games, Online, Ask an Expert and 4 other categories.


1 ADMAN is leading in most countries, including Greece, Cyprus, Germany, Bosnia and 23 other countries.

2 Optimatic is leading in United States, United Kingdom, Israel, Canada and 9 other countries.