ADMAN is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 82 other categories.
ADMAN is leading in News & Media, People & Society, Internet & Telecom, Social Network and 30 other categories.
Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 33 other countries.
ADMAN is leading in Greece, Cyprus, Italy, Bulgaria and 5 other countries.