Market Share by Top Websites

1 ADMAN is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to ADMAN in all segments.

Websites Categories

1 ADMAN has better usage coverage in more websites categories. Including Vehicles, News & Media, Sports, Lifestyle and 14 other categories.

2 Platform161 is leading in Business & Consumer Services, Finance, Arts & Entertainment, Travel & Tourism and 2 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, United States, Germany and 40 other countries.

2 ADMAN is leading in Greece, Cyprus, Russia, Macedonia and 8 other countries.