Market Share by Top Websites

1 Platform161 is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, ADMAN is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 93 other categories.

2 ADMAN is leading in News & Media, People & Society, Sports, Social Network and 28 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Brazil, Turkey and 54 other countries.

2 ADMAN is leading in Greece, Cyprus, Hong Kong, Latvia and 2 other countries.