Market Share by Top Websites

1 ADMAN is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Refined Labs is clearly lagging behind, losing to ADMAN in all segments.

Websites Categories

1 ADMAN has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 66 other categories.

2 Refined Labs is leading in Autos & Vehicles, Car Rentals, Travel, Career & Education and 18 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, France, Denmark and 20 other countries.

2 ADMAN is leading in Greece, Cyprus, United Kingdom, Turkey and 11 other countries.