Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ADMAN is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Music & Audio and 74 other categories.

2 ADMAN is leading in News & Media, People & Society, Internet & Telecom, Sports and 28 other categories.

Geography

1 Sanoma is leading in most countries, including Romania, Lithuania, Finland, Denmark and 50 other countries.

2 ADMAN is leading in Greece, Cyprus, Turkey, Bulgaria and 8 other countries.