Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMarvel is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 48 other categories.

2 AdMarvel is leading in Internet & Telecom, Health, Humor, Mobile Developers and 14 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 29 other countries.

2 AdMarvel is leading in Indonesia, Brazil, Peru, Norway and 6 other countries.