Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMarvel is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Sports, Travel, Business & Industry and 87 other categories.

2 AdMarvel is leading in Mobile Developers, Humor, Religion & Spirituality, Medicine and 6 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 48 other countries.

2 AdMarvel is leading in Colombia, India, Indonesia, Cocos Islands and 13 other countries.