Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMarvel is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AdMarvel has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Health, People & Society and 24 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 18 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 22 other countries.

2 AdMarvel is leading in India, United Kingdom, Indonesia, Netherlands and 15 other countries.