Market Share by Top Websites

1 AdMarvel is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AdMarvel in all segments.

Websites Categories

1 AdMarvel has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Health and 26 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 18 other categories.

Geography

1 AdMarvel is leading in most countries, including United States, India, United Kingdom, Indonesia and 35 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Ukraine, Romania and one other country.