Market Share by Top Websites

1 AdMarvel is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AdMarvel in all segments.

Websites Categories

1 AdMarvel has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Mobile Developers and 26 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 19 other categories.


1 AdMarvel is leading in most countries, including United States, India, Indonesia, South Africa and 27 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Cote d Ivoire, Norway and one other country.