Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 69 other categories.

2 AdMeta is leading in News & Media, Food & Drink, Shopping, Cooking & Recipes and 52 other categories.


1 AdMeta is leading in most countries, including Poland, Russia, Romania, Spain and 65 other countries.

2 AdMob is leading in Saint Helena, India, Lithuania, Japan and 41 other countries.