Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including News & Media, Business & Industry, Chats & Forums, Shopping and 78 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 53 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, France, Spain, Russia and 78 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, India and 17 other countries.