Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind AdMeta in all market share segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 76 other categories.

2 AdMeta is leading in Sports, Science, Soccer, Social Sciences and 31 other categories.


1 AdMeta is leading in most countries, including Poland, Spain, France, Russia and 65 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, United States and 26 other countries.