Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including News & Media, Business & Industry, Food & Drink, Sports and 65 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 60 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, France, Russia and 63 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, India and 18 other countries.