Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 77 other categories.

2 AdMeta is leading in Sports, Science, Soccer, Food & Drink and 30 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 57 other countries.

2 AdMob is leading in Indonesia, Italy, Japan, India and 26 other countries.