Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMeta is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 169 other categories.

2 AdMeta is leading in Cooking & Recipes, Science, Social Sciences, Sports and 7 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, France and 153 other countries.

2 AdMeta is leading in Poland, Russia, Romania, Slovakia and 5 other countries.