Market Share by Top Websites

1 is leading in Top 1M Sites and The Entire Web.

2 AdMeta is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 215 other categories.

2 AdMeta is leading in Sports News, Automotive News and Crime & Prosecution.


1 is leading in most countries, including Germany, United Kingdom, Switzerland, Austria and 69 other countries.

2 AdMeta is leading in Poland, Spain, Russia, France and 40 other countries.