Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMeta is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Sports, Business & Industry and 190 other categories.

2 AdMeta is leading in Insurance and Casinos.

Geography

1 BrightRoll is leading in most countries, including France, United States, Brazil, Mexico and 158 other countries.

2 AdMeta is leading in Poland, Hungary, Romania, Czech Republic and 6 other countries.