Market Share by Top Websites

1 AdMeta is leading in The Entire Web.

2 DataXu is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 117 other categories.

2 AdMeta is leading in People & Society, News & Media, Internet & Telecom, Chats & Forums and 41 other categories.


1 AdMeta is leading in most countries, including Poland, France, Spain, Russia and 60 other countries.

2 DataXu is leading in United States, United Kingdom, Brazil, Germany and 41 other countries.