Market Share by Top Websites

1 AdMeta is leading in The Entire Web.

2 DataXu is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Shopping, Autos & Vehicles, Sports and 111 other categories.

2 AdMeta is leading in People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 42 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, France, Spain, Russia and 65 other countries.

2 DataXu is leading in United States, United Kingdom, Brazil, Germany and 37 other countries.