Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMeta is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 120 other categories.

2 AdMeta is leading in People & Society, News & Media, Internet & Telecom, Food & Drink and 33 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 53 other countries.

2 Demdex is leading in United States, United Kingdom, Canada, Australia and 37 other countries.