Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Business & Industry and 68 other categories.

2 GroupM Server is leading in People & Society, Autos & Vehicles, Movies, Cooking & Recipes and 20 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, France, Russia and 71 other countries.

2 GroupM Server is leading in Germany, Denmark, Austria, New Zealand and 6 other countries.