Market Share by Top Websites

1 HOTWords is leading in Top 1M Sites and The Entire Web.

2 AdMeta is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 145 other categories.

2 AdMeta is leading in Newspapers, Social Sciences, Sports, Fishing and 4 other categories.


1 AdMeta is leading in most countries, including Poland, France, Russia, Romania and 51 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Colombia and 39 other countries.