Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 109 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Software, Graphics & Multimedia Tools and 6 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, France, Spain, Russia and 89 other countries.

2 Kitara Media is leading in Taiwan, Pakistan and Zambia.