Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 66 other categories.

2 Microsoft adCenter Conversion is leading in Computer & Electronics, Health, Software, Finance and 44 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 71 other countries.

2 Microsoft adCenter Conversion is leading in United States, South Africa, Japan, Taiwan and 4 other countries.