Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 80 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Health, Computer & Electronics, Finance and 57 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 87 other countries.

2 Microsoft adCenter Conversion is leading in United States, Australia, Tanzania, Bhutan and one other country.