Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 58 other categories.

2 AdMeta is leading in News & Media, Arts & Entertainment, Internet & Telecom, People & Society and 49 other categories.


1 AdMeta is leading in most countries, including Poland, Spain, France, Russia and 77 other countries.

2 Microsoft adCenter Conversion is leading in United States, Canada, India, Philippines and 8 other countries.