Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Music & Audio and 58 other categories.

2 AdMeta is leading in News & Media, Internet & Telecom, Business & Industry, Sports and 52 other categories.


1 AdMeta is leading in most countries, including Poland, Spain, France, Russia and 81 other countries.

2 MSN Ads is leading in United States, India, Australia, Philippines and 5 other countries.