Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NetAffiliation is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 154 other categories.

2 AdMeta is leading in Science, Social Sciences, Newspapers, Weather and 6 other categories.


1 AdMeta is leading in most countries, including Poland, Spain, Russia, Romania and 60 other countries.

2 NetAffiliation is leading in France, Portugal, Brazil, Belgium and 39 other countries.