Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 91 other categories.

2 Open AdExchange is leading in Office Products, Relationships & Dating, File Sharing, Computer Hardware and one other category.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 86 other countries.

2 Open AdExchange is leading in Denmark and Guatemala.