Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimatic is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Business & Industry and 83 other categories.

2 Optimatic is leading in Ask an Expert and Gardening.


1 AdMeta is leading in most countries, including Poland, Spain, France, Russia and 88 other countries.

2 Optimatic is leading in United States, Israel, Malawi and Kenya.