Market Share by Top Websites

1 AdMeta is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 67 other categories.

2 PointRoll is leading in Business & Industry, Health, Transportation & Logistics, Autos & Vehicles and 61 other categories.


1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 74 other countries.

2 PointRoll is leading in United States, Canada, India, New Zealand and 5 other countries.