Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMeta is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 67 other categories.

2 AdMeta is leading in Food & Drink, Cooking & Recipes, Career & Education, Education and 33 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 53 other countries.

2 Sanoma is leading in Romania, Denmark, Finland, Lithuania and 27 other countries.