Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 108 other categories.

2 Sanoma is leading in Newspapers, Magazines & E-Zines, Coupons, Food & Grocery Retailers and 7 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, France, Spain, Russia and 83 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 5 other countries.