Market Share by Top Websites

1 AdMeta is leading in The Entire Web.

2 Sojern is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 77 other categories.

2 Sojern is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 48 other categories.


1 Sojern is leading in most countries, including United States, Canada, United Kingdom, Mexico and 68 other countries.

2 AdMeta is leading in Poland, Spain, Russia, France and 41 other countries.