Market Share by Top Websites

1 Sojern is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMeta is clearly lagging behind, losing to Sojern in all segments.

Websites Categories

1 Sojern has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 54 other categories.

2 AdMeta is leading in Arts & Entertainment, People & Society, News & Media, Food & Drink and 51 other categories.


1 Sojern is leading in most countries, including United States, United Kingdom, Canada, Mexico and 72 other countries.

2 AdMeta is leading in Poland, Spain, Russia, France and 35 other countries.