Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sprinkle is still behind AdMeta in all market share segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including Internet & Telecom, Business & Industry, People & Society, Sports and 55 other categories.

2 Sprinkle is leading in Arts & Entertainment, News & Media, Music & Audio, Shopping and 47 other categories.


1 AdMeta is leading in most countries, including Poland, Spain, France, Russia and 79 other countries.

2 Sprinkle is leading in Sweden, Norway, Denmark, Italy and 6 other countries.