Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMeta is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 80 other categories.

2 AdMeta is leading in Food & Drink, Cooking & Recipes, Shopping, Career & Education and 27 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 53 other countries.

2 Sprinkle is leading in Czech Republic, Slovakia, Sweden, Netherlands and 17 other countries.