Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMeta is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 72 other categories.

2 AdMeta is leading in Shopping, Food & Drink, Internet & Telecom, Cooking & Recipes and 32 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 63 other countries.

2 Sprinkle is leading in Czech Republic, Slovakia, Sweden, Netherlands and 15 other countries.