AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 47 other categories.
AdMicro is leading in News & Media, Shopping, Movies, Social Network and 15 other categories.
AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 51 other countries.
AdMicro is leading in Vietnam, China, Australia, Norway and 6 other countries.