AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Business & Industry and 42 other categories.
AdTotal is leading in Autos & Vehicles, Outdoors and Health.
AdMicro is leading in most countries, including Vietnam, United States, China, Japan and 19 other countries.
AdTotal is leading in Poland, South Korea and Greece.