Market Share by Top Websites

1 AdMicro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, People & Society and 55 other categories.

2 AdTotal is leading in Sports, Soccer, Marketing & Advertising, Autos & Vehicles and 6 other categories.

Geography

1 AdMicro is leading in most countries, including Viet Nam, United States, Tokelau, India and 29 other countries.

2 AdTotal is leading in Poland, Tuvalu, Romania, Austria and 2 other countries.