AdMicro is leading in Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Shopping and 42 other categories.
AdTotal is leading in Sports, Autos & Vehicles, Soccer, Outdoors and one other category.
AdMicro is leading in most countries, including Viet Nam, United States, Russia, South Korea and 8 other countries.
AdTotal is leading in Poland, Tuvalu, Romania and United Kingdom.