AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 46 other categories.
BrandReach is leading in Adult, People & Society, Gay, Lesbian, & Bisexual, Marketing & Advertising and 9 other categories.
BrandReach is leading in most countries, including United States, Russia, China, United Kingdom and 33 other countries.
AdMicro is leading in Viet Nam, Japan, Bangladesh, Hong Kong and one other country.