AdMicro is leading in Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Movies and 49 other categories.
BrandReach is leading in Adult, People & Society, Marketing & Advertising, Gay, Lesbian, & Bisexual and 13 other categories.
BrandReach is leading in most countries, including United States, Brazil, Germany, Russia and 52 other countries.
AdMicro is leading in Viet Nam, Tokelau, Japan, Taiwan and 6 other countries.