AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Business & Industry and 51 other categories.
BrandReach is leading in Adult, People & Society, Computer & Electronics, Gay, Lesbian, & Bisexual and 14 other categories.
BrandReach is leading in most countries, including United States, China, Germany, Russia and 45 other countries.
AdMicro is leading in Viet Nam, Japan, Philippines, Thailand and 3 other countries.