AdMicro is leading in Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Movies and 48 other categories.
BrandReach is leading in Adult, People & Society, Marketing & Advertising, Gay, Lesbian, & Bisexual and 14 other categories.
BrandReach is leading in most countries, including United States, Russia, Germany, China and 41 other countries.
AdMicro is leading in Viet Nam, Taiwan and Ghana.