AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 47 other categories.
BrandReach is leading in Adult, People & Society, Gay, Lesbian, & Bisexual, Marketing & Advertising and 10 other categories.
BrandReach is leading in most countries, including United States, Russia, Germany, Brazil and 35 other countries.
AdMicro is leading in Viet Nam, Japan and Armenia.