AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Business & Industry and 50 other categories.
BrandReach is leading in Adult, People & Society, Marketing & Advertising, Gay, Lesbian, & Bisexual and 12 other categories.
BrandReach is leading in most countries, including United States, Russia, Germany, Turkey and 41 other countries.
AdMicro is leading in Viet Nam, Japan, Czech Republic, Lao and one other country.