AdMicro is leading in Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Business & Industry and 48 other categories.
BrandReach is leading in Adult, People & Society, Gay, Lesbian, & Bisexual, Marketing & Advertising and 13 other categories.
BrandReach is leading in most countries, including United States, Germany, United Kingdom, Russia and 40 other countries.
AdMicro is leading in Viet Nam, Japan, Hong Kong, Ukraine and 6 other countries.