Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMicro is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Health, Car Buying and 68 other categories.

2 AdMicro is leading in News & Media, Arts & Entertainment, Internet & Telecom, People & Society and 33 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, United Kingdom, Russia, Brazil and 88 other countries.

2 AdMicro is leading in Viet Nam, Lao, Ghana and Cambodia.