AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 44 other categories.
CONTEXTin is leading in Marketing & Advertising, Health, Products & Shopping, Autos & Vehicles and one other category.
AdMicro is leading in most countries, including Vietnam, United States, Russia, Japan and 15 other countries.
CONTEXTin is leading in Spain, New Zealand, Netherlands, South Korea and 4 other countries.