Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMicro is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, Computers Electronics & Technology, Food & Drink and 14 other categories.

2 AdMicro is leading in News & Media, Games and Reference Materials.

Geography

1 Conviva is leading in most countries, including United States, Netherlands, United Kingdom, Canada and 24 other countries.

2 AdMicro is leading in Vietnam, Czech Republic and South Korea.