AdMicro is leading in Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Shopping and 42 other categories.
Conviva is leading in TV & Video, Finance, Investing, Autos & Vehicles and 7 other categories.
Conviva is leading in most countries, including United States, Italy, United Kingdom, China and 16 other countries.
AdMicro is leading in Viet Nam, Russia, South Korea, Japan and 7 other countries.