AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Business & Industry and 46 other categories.
Conviva is leading in TV & Video, Investing, Finance, Autos & Vehicles and 4 other categories.
Conviva is leading in most countries, including United States, United Kingdom, India, Germany and 14 other countries.
AdMicro is leading in Viet Nam, Russia, China, Japan and 9 other countries.