Market Share by Top Websites

1 AdMicro is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Conviva is leading in Top 10K Sites.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Shopping and 44 other categories.

2 Conviva is leading in People & Society, TV & Video, Finance, Investing and 17 other categories.

Geography

1 Conviva is leading in most countries, including United States, United Kingdom, Belgium, Canada and 21 other countries.

2 AdMicro is leading in Viet Nam, Japan, Germany, Kazakhstan and 4 other countries.