Market Share by Top Websites

1 AdMicro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 42 other categories.

2 Conviva is leading in People & Society, TV & Video, Finance, Investing and 19 other categories.


1 Conviva is leading in most countries, including United States, Belgium, Canada, Spain and 16 other countries.

2 AdMicro is leading in Viet Nam, Japan, Russia, Germany and 4 other countries.