Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdMicro is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, Tourism, Business & Industry, Health and 45 other categories.

2 AdMicro is leading in News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 34 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 31 other countries.

2 AdMicro is leading in Viet Nam, Japan, Russia, Cambodia and 2 other countries.