Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMicro is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, People & Society and 40 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Health and 40 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 35 other countries.

2 AdMicro is leading in Viet Nam, Japan, Russia, Iran and 4 other countries.