Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMicro is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Sports, Travel, Business & Industry, Tourism and 70 other categories.

2 AdMicro is leading in Arts & Entertainment, Internet & Telecom, Movies, Shopping and 26 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 48 other countries.

2 AdMicro is leading in Viet Nam, Tokelau, Russia, Japan and 9 other countries.