Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMicro is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, Tourism, Accommodation & Hotels, Sports and 53 other categories.

2 AdMicro is leading in News & Media, Arts & Entertainment, Internet & Telecom, People & Society and 37 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 36 other countries.

2 AdMicro is leading in Viet Nam, Japan, Russia, Taiwan and 3 other countries.