Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdMicro is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, Tourism, Accommodation & Hotels, Sports and 51 other categories.

2 AdMicro is leading in News & Media, Arts & Entertainment, Internet & Telecom, People & Society and 36 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 33 other countries.

2 AdMicro is leading in Viet Nam, Japan, Russia, Kazakhstan and 7 other countries.