Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMicro is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Sports, Travel, News & Media, Tourism and 54 other categories.

2 AdMicro is leading in Arts & Entertainment, Internet & Telecom, Shopping, Music & Audio and 24 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Netherlands and 41 other countries.

2 AdMicro is leading in Viet Nam, Russia, South Korea, Palestinian Territories and one other country.