Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMicro is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, Business & Industry, Tourism, People & Society and 65 other categories.

2 AdMicro is leading in News & Media, Arts & Entertainment, Internet & Telecom, Movies and 31 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 41 other countries.

2 AdMicro is leading in Viet Nam, Japan, Russia, Saudi Arabia and 3 other countries.